How digital trends change customer behavior
In its latest study, PricewaterhouseCoopers examines the changing purchasing behaviour of consumers in Europe, influenced by digitalisation and new technologies.
The question is: How do retailers keep pace with changing shopping habits?
A crucial factor is how to make the right delivery.
Those who can guarantee this within a short time window – either the same day or the following day – gain a clear competitive advantage. The most important customer requirements for delivery are speed and transparency about the delivery time.
Gocelo offers tailor-made B2B solutions for final mile logistics and reverse logistics. Interested? We are looking forward to your inquiry.
You can download the whole study here:
A Major Shift for Shopping: how Digital Trends are Transforming Customer Behaviour in Europe
PDF (780 kb, 24 Pages)